A reference and information dump of a politics, technology, marketing, and media junky.
Saturday, July 09, 2005
Iacocca Returns to Chrysler (Well Sorta)
Lee Iacocca, the former CEO of Chrysler who helped bring the company out of bankrupcy nearly a decade ago has agreed to appear in three ad spots for DaimlerChrysler. In return, the company has agreed to give him $1 for every one of the surviving brands from his time as CEO that sells. Plus his charitable foundation gets a donation. Hat tip Adrants.